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      <image:title>About us</image:title>
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      <image:title>About us - Davina Richards Founder</image:title>
      <image:caption>Davina started Brand and Become to work with creative, curious thinkers who share her belief that what a brand is means little without shaping what a brand does With over 20 years’ experience of honing global brands such as Barclays - as Head of Global Brand Management - IKEA, Vodafone, LandRover, Heineken, Bayer and BP, Davina gives clients a different take on their challenges As a synaesthete able to taste in colour, Davina blends an ability to see unusual connections with global brand-building expertise and experience Contact Davina to make your brand become</image:caption>
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    <lastmod>2021-01-18</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home - Our approach to brand-building blends rigour, boundless curiosity and diverse and deep experience</image:title>
      <image:caption>Brand and Become was founded by Davina Richards former Head of Brand Development at global consultancy Added Value (now Kantar) Davina has 20 years’ experience, both agency and client-side, and knows how to tackle brand problems big and small. In response to each brief, Davina will put together the right multi-disciplinary team where needed, working with a select group of insight experts, semioticians, copywriters and designers to deliver an integrated approach to your brief.</image:caption>
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      <image:title>Home</image:title>
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    <loc>https://www.brandandbecome.com/services</loc>
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      <image:title>What we do</image:title>
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    <loc>https://www.brandandbecome.com/book</loc>
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    <lastmod>2025-05-08</lastmod>
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